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THE ORIGINALWaff-wich

THE ORIGINAL
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OURStory

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The "aha!" moment
Where the magic is at
There’s more.
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With 710+ stores across 220+ cities, we’ve covered a lot of ground, but our appetite is infinite. We’re on a mission to put a Waff-wich in every hand and a smile on every face. The journey from 2015 to now has been wild—and the best part? We’re just getting started.

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Brandpillars

The Belgian Waffle Co. began when founder Shrey

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A sauceless secret
We don’t do "basic." We invented the Waff-wich, mastered the crunch, and perfected the science of the load. While others are playing checkers, we’re playing waffle-chess with a secret recipe that’s LIT on all levels. Oh wait, layers.
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Compulsive standards
Fresh? Always. Eggless? Obsessively. We use the good stuff only because your tastebuds (and you!) deserve a VIP experience every single time.
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The waffle cartel
We’re more than a franchise; we’re a whole ecosystem of waffle-obsessed icons. Whether you’re running a store or just running to grab your third Waff-wich of the week, you’re the reason the waffle-verse keeps spinning.

Majorflex alert

Our trophy shelf is getting pretty crowded with some of the industry’s biggest global and national honours. We’re winning on paper, but winning your heart (and your stomach) is the real win.

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frequently askedQoestions

The Belgian Waffle Co. began when founder Shrey, inspired by his travels and food experiments abroad, discovered a unique waffle experience he wanted to bring to India. In
The Belgian Waffle Co. began when founder Shrey, inspired by his travels and food experiments abroad, discovered a unique waffle experience he wanted to bring to India. In